E-commerce has been into the action since many years now. Its revolution has enabled us to buy majority of products by ordering online. Yet this industry doesn’t seem to stop expanding. The volume of B2C sales has arisen up to $3 trillion in 2018. And B2B sales have passed $1 trillion in 2018. With the rise in sales, the demand of packaging materials has also increased. The more common item in demand is the corrugated. This increased demand has turned corrugated box manufacturing into a full industry. A 4% growth rate per year of this industry has been recorded and it is expected to reach $300 billion by 2023. Online retailers like Amazon, Wal-Mart, and other companies are consistently growing. Moreover, the brands that once were brick and mortar setups are also getting into the e-commerce business. This is the reason that corrugated box manufacturing industry is expected to rise further. It simply means that e-commerce depends hugely on corrugated packaging. This is the reason that both of the industries are growing with a momentum. However, this growth also brings some challenges. The reason is that the companies look for the cost effective packaging options. Good news is that there are the solutions which can help in overcoming e-commerce packaging challenges. Fit-to-Product (FtP) Both the subscription based retailers and the ones who sell items online are rising with every passing year. In such scenario, companies are realizing the importance of utilizing the most from the packaging materials they use. While branding is certainly one of the major focuses here, the companies also work on the packaging solutions which are tailored to the products from the perspectives of size. In such scenario, it becomes really important to create the packaging solution which takes care of the product’s safety and branding while keeping the costs lower. Retail ready packaging To ensure better pace of the order fulfillment while keeping the packaging costs lower, one of the solutions to go for is the retail-ready packaging. If you need to send your products to the other retailers, you can use this packaging solution. This packaging solution consists of the materials which remain in the ready state in the packaging warehouse. They can be used at the very moment the product needs immediate packaging to be shipped out. Automation With the rise of e-commerce, one of the real needs is to make sure that there is a secure and efficient packaging mechanism to take care of the products which need to be sent out. In such scenario, you can work with your packaging supplier to formulate a packaging mechanism which involves automation. After all, it is quite important to work on the product and manufacturing when there is a huge volume of work to be done. In such scenarios, focusing on one thing and ignoring others can be counterproductive. You can deploy automation at a level depending upon the volume of packaging your business needs to handle.
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Barrett Foss
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