E-commerce has been into the action since many years now. Its revolution has enabled us to buy majority of products by ordering online. Yet this industry doesn’t seem to stop expanding. The volume of B2C sales has arisen up to $3 trillion in 2018. And B2B sales have passed $1 trillion in 2018. With the rise in sales, the demand of packaging materials has also increased. The more common item in demand is the corrugated. This increased demand has turned corrugated box manufacturing into a full industry. A 4% growth rate per year of this industry has been recorded and it is expected to reach $300 billion by 2023. Online retailers like Amazon, Wal-Mart, and other companies are consistently growing. Moreover, the brands that once were brick and mortar setups are also getting into the e-commerce business. This is the reason that corrugated box manufacturing industry is expected to rise further. It simply means that e-commerce depends hugely on corrugated packaging. This is the reason that both of the industries are growing with a momentum. However, this growth also brings some challenges. The reason is that the companies look for the cost effective packaging options. Good news is that there are the solutions which can help in overcoming e-commerce packaging challenges. Fit-to-Product (FtP) Both the subscription based retailers and the ones who sell items online are rising with every passing year. In such scenario, companies are realizing the importance of utilizing the most from the packaging materials they use. While branding is certainly one of the major focuses here, the companies also work on the packaging solutions which are tailored to the products from the perspectives of size. In such scenario, it becomes really important to create the packaging solution which takes care of the product’s safety and branding while keeping the costs lower. Retail ready packaging To ensure better pace of the order fulfillment while keeping the packaging costs lower, one of the solutions to go for is the retail-ready packaging. If you need to send your products to the other retailers, you can use this packaging solution. This packaging solution consists of the materials which remain in the ready state in the packaging warehouse. They can be used at the very moment the product needs immediate packaging to be shipped out. Automation With the rise of e-commerce, one of the real needs is to make sure that there is a secure and efficient packaging mechanism to take care of the products which need to be sent out. In such scenario, you can work with your packaging supplier to formulate a packaging mechanism which involves automation. After all, it is quite important to work on the product and manufacturing when there is a huge volume of work to be done. In such scenarios, focusing on one thing and ignoring others can be counterproductive. You can deploy automation at a level depending upon the volume of packaging your business needs to handle.
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In the very start, I will suggest you recalling your experience of unboxing your first iPhone. After taking of the plastic seal, you would have loved feel of the sleek white box. This packaging is something Apple has done a serious work on. They have made sure that their iPhone packaging provides an amazing sensation to the customer. This is how the branding works. It is a no brainer that if you want your product to stand out, you are going to have to make sure that its packaging is amazing. But it has become quite challenging to pick the right box because there are too many choices available. And so, it may be a tricky thing to decide which packaging option is ideally suitable. In this article, we are going to discuss the product packaging options that you can consider. Paperboard boxes The best thing about paperboard materials is that it is easy to use while being strong and durable. This ease of use allows you to cut and manipulate the paperboard to create boxes and outer packaging of different shapes, styles and sizes. These characteristics make paperboard an ideal item to be used for personalized packaging. Another good thing about paperboard is that it comes in different grades. The availability in different grades is to ensure the fulfillment of different packaging requirements of different objects. Corrugated boxes Another very popular option among Packaging Supplies is the corrugated packaging. Corrugated boxes are prepared most commonly with cardboard. A typical corrugated sheet consists of three layers; i.e. two liners and a flute between these two liners. These boxes are ideal for the packaging of almost everything. With addition a variety of materials, these boxes can be made ideal for the outer packaging of just about anything. You can even use these boxes for the storage purposes at home and workplace. Plastic boxes Plastic has become one of the main materials in the manufacturing of products. It has even stepped into the main packaging of the items. If you look at the plastic boxes, you will realize it pretty easily that these boxes are quite stronger than corrugated boxes. If you want to preserve foods that you want to ship, you can consider using plastic boxes because they are airtight and they do not get ruined like cardboard or corrugated boxes when exposed to moisture. Rigid boxes You might have been wondering about the boxes used by Apple for the packaging of iPhones. You would have seen similar type of boxes for the packaging of other luxury products. While they feel like cardboard, you must have been thinking about the type of cardboard because traditional cardboard boxes are not this much stronger. These are the rigid boxes. These boxes are made using highly condensed paperboard which is 4 times thicker than the normal paperboard. Since these boxes are ideal for the luxury items, they are quite expensive. While strength of these boxes gives your luxury products a major branding advantage, they tend to keep the products safe even during the harsh environments.
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Barrett Foss
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